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Telephone Survey Methods: Sampling, Selection, and Supervision

Telephone Survey Methods: Sampling, Selection, and Supervision

Paperback

Series: Applied Social Research Methods, Book 7

General Sociology

ISBN10: 0803953070
ISBN13: 9780803953079
Publisher: Sage Publications, Inc
Published: Jul 9 1993
Pages: 192
Weight: 0.60
Height: 0.54 Width: 5.55 Depth: 8.49
Language: English
What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h

Also from

Lavrakas, Paul J.

Also in

General Sociology