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The Takedown: Inside the Hunt for the World's Counterfeiters
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ISBN13: 9798180575364
Publisher: Independently Published
Pages: 288
Weight: 0.85
Height: 0.65 Width: 6.00 Depth: 9.00
Language: English
Publisher: Independently Published
Pages: 288
Weight: 0.85
Height: 0.65 Width: 6.00 Depth: 9.00
Language: English
Stop counting takedowns. Start catching people. A teenager buys a pill that looks exactly like the real thing. It isn't. A hospital infuses a cancer drug that came through a chain nobody checked. It's fake. A military helicopter flies with a chip pulled from electronic waste and re-stamped as new. Somewhere, a brand founder wakes up to four hundred storefronts selling a perfect copy of the product she spent ten years building, and the marketplace has just suppressed her listing instead of theirs. Counterfeiting is a two-trillion-dollar shadow economy, and almost everyone fighting it is fighting the wrong battle. They remove listings. The listing comes back by lunchtime under a new name. It's whack-a-mole, and the counterfeiters are winning it. The Takedown is the story of the people who do it differently. The investigators who don't just delete the fake, they unmask the human behind it, follow the money, freeze the accounts, and make the counterfeiter pay. From the fake Apple Stores of Kunming to the superfake ateliers of Guangzhou, from counterfeit fentanyl to the courtroom machine in Chicago that can freeze a thousand anonymous sellers in a single sealed filing, this is how the world's counterfeiters actually get caught. Inside:
- Why takedowns don't work, and what changes a counterfeiter's behaviour instead
- The fake Apple Stores so convincing the staff thought they worked for Apple
- Counterfeit medicine, fake car parts and re-stamped military chips: when fakes kill
- Mirror-grade superfakes and the authentication arms race
- The 2024 raid on the warehouse behind the haul-culture economy
- Schedule A litigation: how one court order freezes hundreds of sellers at once
- The investigator's toolkit: the test buy, the teardown, following the money, unmasking the seller
- Why the next wave of fakes will be generated by AI faster than anyone can take them down Who this is for:
Readers of Bad Blood, Empire of Pain and Billion Dollar Whale who want the next true story of how a hidden world really works. And the founders, brand owners and lawyers who are living it, and need to understand what actually stops a counterfeiter. About the author:
Alex Wrexford spent fifteen years chasing counterfeit networks for brand owners, from customs warehouses to courtrooms, before he started writing about it. He has held a fake car part that would have failed in a crash and a vial of counterfeit cancer medicine. He is dry about the handbags and deadly serious about the rest. This is his first book. The fake is easy to find. The person behind it is the whole game. Here's how you find them.
- The fake Apple Stores so convincing the staff thought they worked for Apple
- Counterfeit medicine, fake car parts and re-stamped military chips: when fakes kill
- Mirror-grade superfakes and the authentication arms race
- The 2024 raid on the warehouse behind the haul-culture economy
- Schedule A litigation: how one court order freezes hundreds of sellers at once
- The investigator's toolkit: the test buy, the teardown, following the money, unmasking the seller
- Why the next wave of fakes will be generated by AI faster than anyone can take them down Who this is for:
Readers of Bad Blood, Empire of Pain and Billion Dollar Whale who want the next true story of how a hidden world really works. And the founders, brand owners and lawyers who are living it, and need to understand what actually stops a counterfeiter. About the author:
Alex Wrexford spent fifteen years chasing counterfeit networks for brand owners, from customs warehouses to courtrooms, before he started writing about it. He has held a fake car part that would have failed in a crash and a vial of counterfeit cancer medicine. He is dry about the handbags and deadly serious about the rest. This is his first book. The fake is easy to find. The person behind it is the whole game. Here's how you find them.
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