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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

Paperback

Series: Communication, Media, and Politics

General Sociology

ISBN10: 0742528820
ISBN13: 9780742528826
Publisher: Rowman & Littlefield Publishers
Published: Oct 1 2003
Pages: 231
Weight: 0.72
Height: 0.55 Width: 5.90 Depth: 9.26
Language: English
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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General Sociology