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612-822-4611
Strategic Marketing in Practice

Strategic Marketing in Practice

Paperback

Series: CIM Coursebook

MarketingTest Prep

Currently unavailable to order

ISBN10: 0750666544
ISBN13: 9780750666541
Publisher: Butterworth-Heinemann
Published: Aug 1 2005
Pages: 248
Weight: 1.34
Height: 0.51 Width: 8.18 Depth: 11.64
Language: English
Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to Marketingonline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Receive regular tutorials on key topics from Marketing Knowledge; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

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