Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Communication for Innovation Ecosystems

Strategic Communication for Innovation Ecosystems

Pedraza Valdés, Ailyn Leonela
Bonilla Sánchez, Amilkar

Paperback

General Sociology

ISBN10: 6207820436
ISBN13: 9786207820436
Publisher: Our Knowledge Publishing
Published: May 27 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
This research constitutes an innovative model of strategic communication designed to articulate key actors in innovation ecosystems, integrating the Quadruple Helix approach (government, academia, industry and civil society) with the methodology of Kirk-Díaz Guzmán (2014). The model constitutes a significant methodological contribution for business scenarios in Cuba, by offering practical tools that optimize communication management in dynamic and multisectoral environments. Structured in four phases (diagnosis, planning, execution and evaluation), the model allows customizing messages according to each helix, improving corporate image, evaluating impacts through measurable indicators and fostering inter-institutional collaboration. Its application in national and international science and technology parks would facilitate project incubation, knowledge transfer and alignment with national development policies, positioning itself as a benchmark for collaborative innovation in emerging contexts.

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General Sociology

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