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Social Communication

Social Communication

Paperback

Series: Frontiers of Social Psychology

General PsychologyGeneral Sociology

ISBN10: 1138006173
ISBN13: 9781138006171
Publisher: Psychology Pr
Published: Oct 30 2015
Pages: 456
Weight: 1.33
Height: 0.92 Width: 6.00 Depth: 9.00
Language: English

This volume is devoted to the fascinating topic of social communication - fascinating because communication is ubiquitous, in that one cannot not communicate. And yet, the art of effective communication can be extremely demanding and elusive, because a tricky trade-off problem has to be solved. For communication to be successful, it must be at once informative - somehow indicating an intended direction of thought or action - as well as subtle - somehow concealing intentions and instrumental goals. Failure to meet the former criterion renders communication uncontrolled and haphazard; failure to meet the latter raises suspicion and reactance.

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General Sociology