Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Snake E-Oil: The SEO Swindle

Snake E-Oil: The SEO Swindle

Hernandez Jr, Luis a.

Paperback

General Computers

ISBN10: 1495288080
ISBN13: 9781495288081
Publisher: Createspace
Published: Feb 26 2014
Pages: 64
Weight: 0.16
Height: 0.13 Width: 5.00 Depth: 7.99
Language: English
Search has changed dramatically over the past decade. Gone are the days when stuffing a few extra keywords and hiring your 16-year-old nephew to produce content was all that was needed to propel a webpage to rank number one on Google. Today, search engine algorithms are smarter than ever, not only capable of understanding what a website is all about, but also at detecting questionable optimization techniques. If your site is found guilty of doing the latter, the penalties imposed can be devastating. The importance of search engine rankings helped launch the search engine optimization industry, along with a sub-culture of self-appointed SEO experts toting bags full of tricks such as hidden text, doorway pages, cloaking, duplicate content, link wheels, and more. Search engines continually upgrade their algorithms to fight dirty SEO tricks, punishing websites that bend the rules, while rewarding websites that make quality contributions through great content and value. Snake E-Oil: The SEO Swindle is written in plain English focusing on topics important to you, the website owner. -Learn what's behind SEO and SEM -How to avoid penalties and all the associated headaches -Uncover Google's First Page myth -Learn what works, and what doesn't -How to deal with SEO experts -What are on-page, off-page, and negative SEO And more! If you own a website or a web store, this book is for you!

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