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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program
Paperback
Series: Security, Audit and Leadership
ISBN13: 9781032981840
Publisher: CRC Press
Published: Apr 22 2025
Pages: 122
Weight: 0.40
Height: 0.26 Width: 6.14 Depth: 9.21
Language: English
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts-like segmentation and SRM-to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.
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