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Sustainability in the African Media Industries
Hardcover
Business GeneralGeneral Political ScienceGeneral Sociology
ISBN13: 9783032383013
Publisher: Palgrave MacMillan
Published: Mar 13 2027
Language: English
African media is facing precarity, and this book asks how it is sustaining itself despite that. Grounded in the three pillars of media sustainability: social, institutional, and financial viability, this edited volume interrogates an industry navigating shrinking advertising revenue, platform migration, and the sudden collapse of donor funding following USAID's closure, all against the backdrop of fragile economies and fragile democracies. This book makes the case that understanding how African media survives its precarity is not just an academic exercise but an urgent one.
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