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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategies of Adaptation in Tourist Communication: Linguistic Insights

Strategies of Adaptation in Tourist Communication: Linguistic Insights

Held, Gudrun

Paperback

EtymologyLinguistics

ISBN10: 9004359567
ISBN13: 9789004359567
Publisher: Brill
Published: Feb 15 2018
Pages: 324
Weight: 0.90
Height: 0.50 Width: 6.00 Depth: 9.20
Language: English
The papers in this volume study the relationship between language use and the concept of the tourist gaze through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory 'lived' tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how 'people on the move' continuously enact as 'tourists' and 'places' are constructed as must-see 'sights'.

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