Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Communication Management for Development and Social Change: Perspectives from the African Region

Strategic Communication Management for Development and Social Change: Perspectives from the African Region

Mmutle, Tsietsi
Molale, Tshepang Bright
Akinola, Olanrewaju Olugbenga

Hardcover

Environmental StudiesGeneral Political ScienceGeneral Sociology

ISBN10: 3031414004
ISBN13: 9783031414008
Publisher: Palgrave Macmillan
Published: Dec 14 2023
Pages: 287
Weight: 1.34
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication.

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