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Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

Hardcover

General Political ScienceGeneral Sociology

ISBN10: 103245959X
ISBN13: 9781032459592
Publisher: Routledge
Published: Oct 13 2023
Pages: 168
Weight: 0.96
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

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General Political Science