Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Storytelling for Scientists: The Pen is Mightier than the Statistic

Storytelling for Scientists: The Pen is Mightier than the Statistic

Cochrane, Brad

Paperback

General Science

ISBN13: 9798567818381
Publisher: Independently Published
Published: Nov 19 2020
Pages: 50
Weight: 0.31
Height: 0.10 Width: 8.50 Depth: 11.02
Language: English
Science is under attack. It's been politicized, polarized, and diminished. In the public's mind, the loudest opinions have become facts. In response, scientists are doing what they've always done: use facts and logic to convince the public. Perhaps you've done the same. But it's not working any longer. Why?If you tell someone a fact, you'll trigger two parts of their brain. If you tell them a story, you'll trigger seven. As a scientist who wants to influence how people think, feel, and act, would you rather lead with a fact or a story?In the Storytelling for Scientists Workbook you'll develop the skills to create and tell non-fiction scientific stories that incorporate memorable facts into unforgettable stories. You'll learn story structure, how to release creativity, and develop writing skills as well as understanding your audience and helping them understand you.

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