Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Sports Business Manners & Etiquette

Sports Business Manners & Etiquette

Jung, Kuhyun

Paperback

Sports & Recreation

Currently unavailable to order

ISBN10: 1300258020
ISBN13: 9781300258025
Publisher: Lulu.com
Pages: 278
Weight: 0.61
Height: 0.63 Width: 5.00 Depth: 8.00
Language: English
Sports Business Manners & Etiquette: Understanding Culture & Generational Shifts distills years of industry research and first-hand experience into a practical playbook that helps students, executives and entrepreneurs thrive in today's global, tech-driven sports marketplace. Blending vivid case studies of brands like Nike, FC Barcelona and the NBA with up-to-the-minute guidance on AI-powered communication, cross-border negotiations and CSR, the book walks readers from the foundations of organizational culture to the ethical dilemmas posed by digital transformation. Throughout, it shows how generational attitudes, cultural nuance and emerging technology reshape everything from sponsorship strategy to remote-work etiquette-arming professionals with the cultural agility, leadership savvy and ethical compass they need to build lasting relationships and sustainable success on and off the field.

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