Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Sport, Social Media, and Digital Technology: Sociological Approaches

Sport, Social Media, and Digital Technology: Sociological Approaches

Sanderson, Jimmy

Hardcover

Series: Research in the Sociology of Sport, Book 15

Sports GeneralGeneral Sociology

ISBN10: 1800716842
ISBN13: 9781800716841
Publisher: Emerald Pub Ltd
Published: Apr 13 2022
Pages: 264
Weight: 1.05
Height: 0.87 Width: 5.98 Depth: 9.06
Language: English

Social media and digital technologies have become significant forces in the sport industry. From athletes and fans interacting via social media and video games, sport organizations integrating these technologies into marketing and public relations functions, to coaches and athletic trainers using digital technology to monitor athletes' biometric information, these technologies are pervasive in sport. However, the literature at the intersection of sport and social and digital media lies almost exclusively in the domain of marketing and management. While these technologies are often championed for the benefits they offer in these functional areas, the effects and outcomes of these technologies have impacts on athletes, fans, and other society that warrant further attention.

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