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Social Media y Community Management Estratégico: El arte de la comunicación digital
Paperback
Publisher: Independently Published
Published: Sep 22 2025
Pages: 190
Weight: 0.58
Height: 0.40 Width: 6.00 Depth: 9.00
Language: Spanish
Social Media y Community Management Estratégico: El arte de la comunicación digital, no es solo un manual: es una guÃa viva y reflexiva para quienes comunican en entornos digitales con intención, criterio y propósito.
En un mundo donde las plataformas cambian, los algoritmos se actualizan y las audiencias son cada vez más exigentes, este libro propone un recorrido integral por los fundamentos, herramientas y desafÃos actuales del ecosistema social media. Con un enfoque pedagógico, aplicado y humano, el autor -docente, estratega y comunicador- acompaña al lector en una suerte de clase extendida sobre lo que significa comunicar en tiempo real.
Desde la construcción de presencia digital y la creación de contenido relevante, hasta la medición de resultados, la gestión de comunidades y la ética profesional, el texto combina teorÃa, ejemplos reales, modelos prácticos y referencias actuales. Cada capÃtulo invita no solo a aprender, sino a pensar y a cuestionar, ofreciendo recursos concretos para diseñar estrategias, escuchar con sentido, evaluar con profundidad y conectar desde la autenticidad.
Dirigido a estudiantes, profesionales del marketing, periodistas, gestores de marca, community managers y creadores de contenido, este libro busca formar no solo técnicos en redes sociales, sino comunicadores conscientes capaces de construir vÃnculos duraderos en un entorno digital cada vez más desafiante.
Temas clave del libro:
Estrategia digital y planificación con propósito.
Construcción de identidad digital y posicionamiento.
Narrativas, formatos y contenido creativo.
Medición, indicadores clave y optimización.
Gestión de comunidades, reputación y escucha activa.
Alfabetización digital, ética y ciudadanÃa en redes.
Una guÃa esencial para quienes entienden que comunicar en redes no es solo publicar: es transformar.
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