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Rumor: El lobo cogido por las orejas
Paperback
Publisher: Independently Published
Published: May 3 2026
Pages: 110
Weight: 0.35
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Spanish
Rumor. El lobo cogido por las orejas es una reflexión aguda sobre uno de los fenómenos más antiguos, peligrosos y persistentes de la comunicación humana: el rumor.
A través de ejemplos históricos, sociales, polÃticos, empresariales y cotidianos, Luis Roncallo Fandiño analiza cómo una palabra mal dicha, una verdad deformada o una mentira repetida pueden destruir reputaciones, afectar organizaciones, quebrar relaciones, alterar la opinión pública y deteriorar la imagen de personas, ciudades, empresas e instituciones.
El libro aborda el rumor como una forma de comunicación informal, pero también como sÃntoma de necesidades informativas insatisfechas, tensiones sociales, fallas de liderazgo, conflictos humanos y vacÃos de comunicación. Desde la murmuración cotidiana hasta los rumores que han marcado episodios históricos, empresariales y polÃticos, esta obra invita a comprender, identificar y encauzar ese lobo cogido por las orejas que muchas veces no sabemos cómo soltar ni cómo seguir sosteniendo.
Con un tono reflexivo, crÃtico y pedagógico, esta obra está dirigida a lectores interesados en la comunicación, la opinión pública, las relaciones humanas, la imagen institucional, el liderazgo, la vida social y el poder de la palabra.
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