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La publicidad moderna, La publicidad moderna
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ISBN10: 9873970266
ISBN13: 9789873970269
Publisher: Infinito
Published: Jan 1 2022
Pages: 152
Weight: 0.37
Height: 0.33 Width: 5.12 Depth: 8.46
Language: Spanish
ISBN13: 9789873970269
Publisher: Infinito
Published: Jan 1 2022
Pages: 152
Weight: 0.37
Height: 0.33 Width: 5.12 Depth: 8.46
Language: Spanish
Los acuerdos de Bretton Woods, fueron decisivos en la conforma¬ción del nuevo orden mundial de lasegunda posguerra del siglo XX. La industria publicitaria no quedó al margen, fue una de las grandes beneficiarias de dicho escenario.En el presente ensayo, se describe un lado poco contado del fenómeno: el rol de la Publicidad como dis-positivo clave en la dinámica de una incipiente sociedad de consumo, que a la vez era seducida por el avance de los medios de comunica¬ción. Fascinación que irá in crescendo años después, con la aparición de las nuevas tecnologÃas, el desembarco de la informática en la vida cotidiana y la posterior manifestación de las redes sociales, donde también la Publicidad ocupará su lugar. Este trabajo concluye allÃ, en el año 1995, cuando Microsoft lanza Windows 95, el primer sistema operativo amigable con el usuario.Apasionante y entretenido y una visión distinta para los interesados en Historia y Publicidad
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