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NEUROCOPYWRITING La ciencia detrás de los textos persuasivos: Aprende a escribir para persuadir y vender a la mente
Paperback
ISBN13: 9781726759069
Publisher: Independently Published
Published: Oct 5 2018
Pages: 122
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Spanish
Qué ocurre en la mente para que ciertas palabras activen el instinto de compra?
Por qué hay textos que venden millones y otros que pasan desapercibidos?
Cómo podemos redactar para conectar y fidelizar utilizando el neuromarketing?
Vivimos en un mundo digital donde nos enfrentamos diariamente a más de 500.000 impactos en forma de palabras.
Aprender a utilizar la redacción persuasiva a tu favor te ayudará a vender más y atraer a tus mejores clientes.
A lo largo de Neurocopywriting descubrirás técnicas, estudios y casos reales para entender cómo funciona la ciencia tras los textos persuasivos.
Ha llegado el momento de escribir para conquistar a la mente del lector.
Rosa Morel
Rosa Morel es consultora y conferencista internacional experta en comunicación persuasiva. Se inició en la redacción digital en 2009 trabajando para revistas, agencias y productoras.
A dÃa de hoy enseña técnicas de redacción copywriting con neuroventas en universidades, instituciones y escuelas de negocios. También es autora del Manual Copywriting Web, el primer libro en español dedicado a la redacción persuasiva digital.
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