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Mondragon: Inteligencia Colectiva, Solidaridad y Competitividad
Paperback
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ISBN10: 8409692155
ISBN13: 9788409692156
Publisher: Isabel Uribe
Published: Apr 30 2025
Pages: 306
Weight: 0.91
Height: 0.64 Width: 6.00 Depth: 9.00
Language: Spanish
ISBN13: 9788409692156
Publisher: Isabel Uribe
Published: Apr 30 2025
Pages: 306
Weight: 0.91
Height: 0.64 Width: 6.00 Depth: 9.00
Language: Spanish
La eficiencia empresarial y la solidaridad no son incompatibles. MONDRAGON: Inteligencia Colectiva, Solidaridad y Competitividad es una historia inspiradora que cuenta el origen y desarrollo del mayor grupo cooperativo del mundo desde la perspectiva de José MarÃa Ormaetxea, un pionero visionario y figura clave de esta experiencia. MONDRAGON reúne a más de 70,000 personas en una corporación integrada por 81 cooperativas, 104 fábricas y 12 centros de investigación y desarrollo, con presencia comercial en 150 paÃses. Este destacado grupo empresarial de España y el PaÃs Vasco se ha consolidado como un sÃmbolo global de innovación, adaptabilidad e inteligencia colectiva, demostrando con hechos que la eficiencia económica y la solidaridad pueden ir de la mano. Con la extensa y fructÃfera vida de José MarÃa Ormaetxea como eje, en una amena narración biográfica en formato de diálogo, este libro combina testimonios personales y análisis profundo, ofreciendo una perspectiva didáctica y esclarecedora sobre esta figura única, sus decisiones y su impacto tanto personal como institucional. El testimonio auténtico de Ormaetxea revela cómo MONDRAGON ha construido un modelo de éxito duradero basado en principios sólidos, una visión ética compartida, sistemas eficientes y productos de calidad. De esta experiencia se desprenden valiosas lecciones sobre la creación y evolución de organizaciones exitosas, donde los lÃderes con una brújula moral clara y estructuras alineadas con sus valores son fundamentales. En un mundo marcado por desigualdades y desafÃos complejos, MONDRAGON: Inteligencia Colectiva, Solidaridad y Competitividad representa una lectura esencial para quienes buscan humanizar el ámbito empresarial, impactar positivamente en sus comunidades y liderar transformaciones.
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