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Marcas femeninas. Relatos en primera persona de mujeres referentes en la historia de la publicidad chilena
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ISBN10: 9560115944
ISBN13: 9789560115942
Publisher: Ril
Published: Jan 1 2024
Pages: 126
Weight: 0.39
Height: 0.30 Width: 5.91 Depth: 9.06
Language: Spanish
ISBN13: 9789560115942
Publisher: Ril
Published: Jan 1 2024
Pages: 126
Weight: 0.39
Height: 0.30 Width: 5.91 Depth: 9.06
Language: Spanish
Este libro relata las experiencias de mujeres destacadas en la publicidad chilena, enfrentando desafÃos y estereotipos en una época de escasa participación femenina en la industria. Jóvenes y madres, provenientes de diversas disciplinas, se destacan en creatividad y estrategia, convirtiéndose en referentes para las nuevas generaciones. Su contribución no solo impacta la publicidad, sino también la percepción de liderazgo y creatividad en la sociedad. Mónica, Carmen, Gelly, Maribel, Claudia y Andrea inspiran como ejemplos de éxito individual y promotoras del progreso colectivo de las mujeres en la industria.
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