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Lo Que Vio El Perro / What the Dog Saw = What the Dog Saw and Other Adventures
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ISBN10: 1616050748
ISBN13: 9781616050740
Publisher: Taurus
Published: Apr 1 2010
Pages: 432
Weight: 0.93
Height: 1.08 Width: 5.58 Depth: 8.46
Language: Spanish
ISBN13: 9781616050740
Publisher: Taurus
Published: Apr 1 2010
Pages: 432
Weight: 0.93
Height: 1.08 Width: 5.58 Depth: 8.46
Language: Spanish
Los mejores reportajes del autor de los best sellers La clave del éxito y Fueras de serie. Sólo poniéndose en la piel de un perro, pensó Gladwell, podrÃa destapar los secretos de César Millán, el encantador de perros , capaz de calmar al animal más inquieto o enfurecido con un simple gesto. El ensayo que da tÃtulo a este libro es un divertido y eficaz ejemplo del método gladwelliano, consistente en mirar el problema con ojos ajenos . Gladwell nos trae historias de todos los rincones del mundo moderno: investiga las agridulces vidas de genios menores, audaces y obsesivos como el señor Heinz, responsable de que sólo exista un tipo de ketchup frente a docenas de variedades de mostaza; nos revela la trascendencia de la evolución del tinte capilar en la historia del siglo XX; compara los métodos de búsqueda de armas de destrucción masiva con los de detección del cáncer. Autor detres best sellers que han dado un vuelco a nuestra manera de entender el mundo, Gladwell ha elegido los que consideraba sus mejores artÃculos, diseminados en distintos números de la mÃtica revista The New Yorker y nueva muestra de su insaciable curiosidad. Reseñas:
Un libro magnÃfico que reúne el estilo de escritura que ha hecho de Gladwell la extraordinaria figura que es hoy.
The Guardian Gladwell es probablemente el mejor exponente de la reciente tendencia de libros que intentan revelarnos los secretos de nuestro complejo mundo a través del prisma de las ciencias sociales.
Financial Times Algunos capÃtulos de Lo que vio el perro son obras maestras del arte del ensayo.
The New York Times Malcolm Gladwell, escritor de éxito masivo, se ha convertido en uno de los grandes especialistas de nuestro tiempo en iluminar las zonas de sombra con su mezcla de periodismo, estudios cientÃficos, historia y filosofÃa. Amante de llevar la contraria [...] Su objetivo es colocar junto a la certeza un signo de interrogación. [...] Gladwell define su trabajo como #no ficción pop#. [...] Es un cheerleader de las ciencias sociales. [...] A la vista de los millones de lectores que han devorado sus libros, cabrÃa decir que hay algo tranquilizador en ver ideas confirmadas por los estudios citados. También es curioso y seductor. El PaÃs Semanal Un mago en los libros de autoayuda. [...] Con más de 10 millones de ejemplares vendidos, Malcolm Gladwell es uno de los principales escritores #motivacionales#, gurú del éxito y analista de #estrategias para triunfar#. La clave del éxito, Inteligencia intuitiva, Lo que vio el perro y Fueras de serie son libros que ejecutivos y lÃderes de todo tipo devoran en los aeropuertos.
La Gaceta de los negocios ENGLISH DESCRIPTION Malcolm Gladwell's new book, presents nineteen brilliantly researched and provocative essays that exhibit the curiosity his readers love, each with a graceful narrative that leads to a thought-provoking analysis. The explorations here delve into subjects as varied as why some people choke while others panic; how changes meant to make a situation safer -- like childproof lids on medicine -- don't help because people often compensate with more reckless behavior; and the idea that genius is inextricably tied up with precocity. What the Dog Saw is organized thematically into three categories: Part One contains stories about what Gladwell calls minor geniuses, people like Ron Popeil, the pitchman who by himself conceived, created, and sold the Showtime rotisserie oven to millions on TV, breaking every rule of the modern economy. Part Two demonstrates theories, or ways of organizing experience. For example, Million-Dollar Murray explores the problem of homelessness -- how to solve it, and whether solving it for the most extreme and costly cases makes sense as policy. In this particular piece, Gladwell looks at a controversial program that gives the chronic homeless the keys to their own apartments and access to special services while keeping less extreme cases on the street to manage on their own. In Part Three, Gladwell examines the predictions we make about people. How do we know whether someone is bad, or smart, or capable of doing something really well? he asks. He writes about how educators evaluate young teachers, how the FBI profiles criminals, how job interviewers form snap judgments. He is candid in his skepticism about these methods but fascinated by the various attempts to measure talent or personality.
The Guardian Gladwell es probablemente el mejor exponente de la reciente tendencia de libros que intentan revelarnos los secretos de nuestro complejo mundo a través del prisma de las ciencias sociales.
Financial Times Algunos capÃtulos de Lo que vio el perro son obras maestras del arte del ensayo.
The New York Times Malcolm Gladwell, escritor de éxito masivo, se ha convertido en uno de los grandes especialistas de nuestro tiempo en iluminar las zonas de sombra con su mezcla de periodismo, estudios cientÃficos, historia y filosofÃa. Amante de llevar la contraria [...] Su objetivo es colocar junto a la certeza un signo de interrogación. [...] Gladwell define su trabajo como #no ficción pop#. [...] Es un cheerleader de las ciencias sociales. [...] A la vista de los millones de lectores que han devorado sus libros, cabrÃa decir que hay algo tranquilizador en ver ideas confirmadas por los estudios citados. También es curioso y seductor. El PaÃs Semanal Un mago en los libros de autoayuda. [...] Con más de 10 millones de ejemplares vendidos, Malcolm Gladwell es uno de los principales escritores #motivacionales#, gurú del éxito y analista de #estrategias para triunfar#. La clave del éxito, Inteligencia intuitiva, Lo que vio el perro y Fueras de serie son libros que ejecutivos y lÃderes de todo tipo devoran en los aeropuertos.
La Gaceta de los negocios ENGLISH DESCRIPTION Malcolm Gladwell's new book, presents nineteen brilliantly researched and provocative essays that exhibit the curiosity his readers love, each with a graceful narrative that leads to a thought-provoking analysis. The explorations here delve into subjects as varied as why some people choke while others panic; how changes meant to make a situation safer -- like childproof lids on medicine -- don't help because people often compensate with more reckless behavior; and the idea that genius is inextricably tied up with precocity. What the Dog Saw is organized thematically into three categories: Part One contains stories about what Gladwell calls minor geniuses, people like Ron Popeil, the pitchman who by himself conceived, created, and sold the Showtime rotisserie oven to millions on TV, breaking every rule of the modern economy. Part Two demonstrates theories, or ways of organizing experience. For example, Million-Dollar Murray explores the problem of homelessness -- how to solve it, and whether solving it for the most extreme and costly cases makes sense as policy. In this particular piece, Gladwell looks at a controversial program that gives the chronic homeless the keys to their own apartments and access to special services while keeping less extreme cases on the street to manage on their own. In Part Three, Gladwell examines the predictions we make about people. How do we know whether someone is bad, or smart, or capable of doing something really well? he asks. He writes about how educators evaluate young teachers, how the FBI profiles criminals, how job interviewers form snap judgments. He is candid in his skepticism about these methods but fascinated by the various attempts to measure talent or personality.
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