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La Importancia del Employee Branding
Paperback
Publisher: Independently Published
Published: Sep 18 2025
Pages: 242
Weight: 0.63
Height: 0.51 Width: 5.50 Depth: 8.50
Language: Spanish
Este libro ofrece un análisis profundo y práctico del Employee Branding, mostrando cómo la marca empleadora no solo se construye hacia fuera, sino también desde dentro. A través de ejemplos, estudios de caso y estrategias concretas, el lector descubrirá cómo las organizaciones pueden alinear su cultura, valores y comunicación interna para fortalecer la identidad de sus empleados como embajadores de la marca.
Dirigido a profesionales de Recursos Humanos, lÃderes y directivos, la obra subraya la importancia de gestionar la marca desde el talento interno, demostrando que empleados motivados, comprometidos y alineados con la visión de la empresa son el activo más poderoso para atraer, retener y fidelizar talento. Una guÃa imprescindible para comprender cómo el Employee Branding se convierte en un elemento estratégico clave dentro del ecosistema de Recursos Humanos.
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