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La economÃa del comportamiento
Paperback
Publisher Price: $14.00
ISBN13: 9789561424883
Publisher: Ediciones Ucsh
Published: Oct 15 2021
Pages: 160
Weight: 0.41
Height: 0.37 Width: 5.51 Depth: 8.26
Language: Spanish
Este libro introduce el campo de la economÃa del comportamiento, analizando las motivaciones que subyacen tras las decisiones económicas, y muestra su relevancia en nuestras vidas. Su autora explora las razones por las que tomamos decisiones irracionales, cómo decidimos rápidamente, por qué cometemos errores en situaciones riesgosas y nuestra tendencia a la postergación y planificación a corto plazo. Asimismo, cómo nos vemos afectados por las influencias sociales, la personalidad, el estado de ánimo y las emociones. Las implicancias de comprender el fundamento de nuestro comportamiento financiero son enormes. La economÃa del comportamiento puede ayudar a los actores polÃticos a comprender a las personas que están detrás de sus polÃticas, permitiéndoles un diseño más efectivo y, al mismo tiempo, mejorar su imagen pública.
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