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Comunicación de Crisis Relacionada Con La Seguridad de Las Vacunas Y de la Vacunación: Orientaciones Técnicas
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ISBN10: 9275323135
ISBN13: 9789275323137
Publisher: Pan Amer Health
Published: Jan 25 2021
Pages: 78
Language: Spanish
ISBN13: 9789275323137
Publisher: Pan Amer Health
Published: Jan 25 2021
Pages: 78
Language: Spanish
Las crisis relacionadas con las vacunas y la vacunación requieren una respuesta de comunicación diferente a las estrategias comunicacionales para promover los beneficios y la importancia de las vacunas en general. Este documento presenta las orientaciones técnicas necesarias para desarrollar un plan de comunicación adecuado para manejar las crisis relacionadas con la seguridad de las vacunas y de la vacunación. Estas orientaciones les serán útiles a los actores relevantes de nivel gerencial en el área de la inmunización y de la seguridad de las vacunas y la vacunación. Y también servirán a los equipos de preparación y respuesta a dichas crisis de seguridad para optimizar el desarrollo de planes comunicacionales que ayuden a recuperar, mantener o fortalecer la confianza en las vacunas, la vacunación y el programa de inmunizaciones en general. Cada capÃtulo recoge una fase (preparación, implementación y evaluación) con acciones sugeridas y herramientas de apoyo para preparar, implementar y evaluar una respuesta comunicacional a la crisis. Además, algunas de las secciones pueden servir para fortalecer actividades nacionales de comunicación habituales como es la interacción con los medios, la creación de mensajes, la preparación de voceros, entre otros. El actual documento complementa al Manual para la vigilancia de eventos supuestamente atribuibles a la vacunación o la inmunización (ESAVI) en la Región de las Américas.
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