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Cómo redactar propuestas competitivas
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Series: Cómo Redactar Propuestas Competitivas
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ISBN13: 9798860268807
Publisher: Independently Published
Published: Sep 6 2023
Pages: 182
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: Spanish
Publisher: Independently Published
Published: Sep 6 2023
Pages: 182
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: Spanish
La comunicación escrita tiene un papel preponderante en el mundo de los negocios. Cada dÃa recibimos decenas de correos electrónicos, revisamos informes, elaboramos documentos, consultamos noticias en internet y un largo etcétera al que hay que sumarle toda la información que nos llega a través de los canales que ponen a nuestra disposición las nuevas tecnologÃas. Sin embargo el tiempo que podemos dedicarle a cada mensaje que recibimos es limitado y el nivel de atención variable, y ambos dependen en gran medida del interés que despierte en nosotros su contenido. Este hecho es especialmente relevante en el caso de las propuestas, sobre todo las de innovación, ya que llevan un riesgo asociado y generalmente cuentan con una gran competencia.
Este manual está concebido para ayudarnos a escribir propuestas de manera eficaz, dotándolas de las caracterÃsticas necesarias para captar la atención del cliente y despertar su interés, para convencerle para que pase a la acción y se decante por ejecutar el proyecto que le proponemos; pero también para hacerlo de manera eficiente, optimizando los esfuerzos que les dedicamos y mejorando nuestra productividad. En él se desgranan las caracterÃsticas fundamentales que deben avalar a una propuesta exitosa y se propone un método, herramientas y consejos para transmitirlas a nuestros escritos. El método iPLORE, ha sido desarrollado por el autor a partir de sus más de veinte años de experiencia en la gestión de la innovación y su trayectoria en la narrativa literaria. Las lecciones aprendidas en estas dos formas de comunicación escrita se fusionan para desarrollar una herramienta que nos ayudará a mejorar nuestras habilidades en la venta de proyectos.
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