Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
South Korean Popular Culture in the Global Context: Beyond the Fandom

South Korean Popular Culture in the Global Context: Beyond the Fandom

Lim, Sojin

Hardcover

Series: Routledge Research on Korea

General ReferenceGeneral Sociology

ISBN10: 1032233710
ISBN13: 9781032233710
Publisher: Routledge
Published: Aug 17 2022
Pages: 124
Weight: 0.81
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English

This book explores the recent landscape of Korean popular culture, including celebrity diplomacy, political activism, and inter-Korean relations in the era of 'ontact', with a special focus on K-pop and K-drama.

Utilising the interdisciplinary approach, along with theoretical accounts, it redefines popular culture and its true power - beyond soft power - including discussions of how the pandemic and the use of online platforms have coincidently or effectively influenced recent phenomena surrounding Korean popular culture. It reveals both the possibilities and pitfalls of Hallyu diplomacy and the UN's celebrity diplomacy more broadly, and highlights how, through the mobilisation of a large internet fanbase, the modern K-pop 'standom' can influence political discourse. The book also features an examination of the political significance of the K-drama through which it highlights the potential of popular media to impact inter-Korean relations and inform current international understanding and perception of the Korean conflict.

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