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Soft Power Made in China: The Dilemmas of Online and Offline Media and Transnational Audiences

Soft Power Made in China: The Dilemmas of Online and Offline Media and Transnational Audiences

Paperback

General Political ScienceGeneral Sociology

ISBN10: 3030065936
ISBN13: 9783030065935
Publisher: Palgrave Macmillan
Published: Jan 3 2019
Pages: 236
Weight: 0.69
Height: 0.55 Width: 5.83 Depth: 8.27
Language: English

This book analyzes the ways in which China's soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China's transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences' consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the outsourced soft power. While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field.

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General Sociology