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Social Media Marketing: Breakthroughs in Research and Practice, 2 volume

Social Media Marketing: Breakthroughs in Research and Practice, 2 volume

Hardcover

Business GeneralGeneral Computers

Currently unavailable to order

ISBN10: 1522556370
ISBN13: 9781522556374
Publisher: Igi Global Scientific Publishing
Published: May 4 2018
Pages: 900
Weight: 6.65
Height: 2.84 Width: 8.91 Depth: 11.66
Language: English
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

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