Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications

Freberg, Karen

Paperback

Gifts & Stationery GeneralWriting Instruction

Currently unavailable to order

ISBN10: 1071936735
ISBN13: 9781071936733
Publisher: Sage Publications, Inc
Published: Sep 3 2025
Pages: 480
Weight: 1.81
Language: English
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting-edge research with practical, hands-on instruction to prepare students for the challenges of today′s workplace. With an emphasis on strategic thinking and awareness, the book equips students to adapt their skills to emerging platforms and technologies. Its broad focus on strategic communication--from PR, advertising, and marketing to non-profit advocacy--provides a comprehensive foundation for success in diverse career paths. The Third Edition features a brand new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and new case studies in addition to updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.

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