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Social Media and Everyday Life in South Africa

Social Media and Everyday Life in South Africa

Hardcover

Series: Routledge Contemporary South Africa

General ComputersGeneral Sociology

ISBN10: 0367280795
ISBN13: 9780367280796
Publisher: Routledge
Published: Nov 23 2020
Pages: 158
Weight: 0.91
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English

This book explores how social media is used in South Africa, through a range of case studies exploring various social networking sites and applications.

This volume explores how, over the past decade, social media platforms have deeply penetrated the fabric of everyday life. The author considers South Africans' use of wearable tech and use of online health and sports tracking systems via mobile phones within the broader context of the digital data economy. The author also focuses on the dating app Tinder, to show how people negotiate and redefine intimacy through the practice of online dating via strategic performances in pursuit of love, sex and intimacy. The book concludes with the use of Facebook and Twitter for social activism (e.g. Fees Must Fall), as well as networked community building as in the case of the #imstaying movement.

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General Sociology