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612-822-4611
The Soap Opera Paradigm: Television Programming and Corporate Priorities

The Soap Opera Paradigm: Television Programming and Corporate Priorities

Paperback

Television

Currently unavailable to order

ISBN10: 0742520021
ISBN13: 9780742520028
Publisher: Rowman & Littlefield
Published: Oct 1 2004
Pages: 231
Weight: 0.70
Height: 0.53 Width: 5.82 Depth: 8.92
Language: English
The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.

Also from

Wittebols, James H.

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Television