Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Small/Medium Market Models of Media Convergence in the Midwest

Small/Medium Market Models of Media Convergence in the Midwest

Geissler, Kyle

Paperback

Writing Instruction

ISBN10: 3639105672
ISBN13: 9783639105674
Publisher: Blues Kids Of Amer
Published: Mar 29 2009
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: English
There is a large body of research on a recent movement in the news media referred to as convergence. This practice of sharing resources between media organizations takes many forms and is found in major markets. Research has, so far, given little attention to convergence models being put in place in smaller markets. This qualitative analysis uses interviews to examine various models for implementing and operating convergence between newspaper and broadcast newsrooms at three organizations in the Midwest. Interviews and site visits with managers at converged sites uncovered training challenges and the problems of overcoming cultural differences between newsrooms. An analysis using diffusion theory helps show how smaller markets prove to be a fertile testing ground for newsroom convergence because of their size, versatility, and need to economize resources. This study recommends increased small market convergence efforts and ways large markets can emulate small market management conditions by centralizing management of a converged newsroom in order to create a flexible and successful convergence model.

Also in

Writing Instruction

View All