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Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

Paperback

General Political ScienceUnited States Politics

ISBN10: 0521497809
ISBN13: 9780521497800
Publisher: Cambridge University Press
Published: Sep 29 1995
Pages: 200
Weight: 0.61
Height: 0.54 Width: 6.02 Depth: 9.00
Language: English
Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

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General Political Science