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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Selling of Civil Rights: The Student Nonviolent Coordinating Committee and the Use of Public Relations

The Selling of Civil Rights: The Student Nonviolent Coordinating Committee and the Use of Public Relations

Murphree, Vanessa

Hardcover

Series: Studies in African American History and Culture

20th Century United States HistoryBlack American StudiesSocial Movements

ISBN10: 0415978890
ISBN13: 9780415978897
Publisher: Routledge
Published: Jul 17 2006
Pages: 206
Weight: 0.91
Height: 0.71 Width: 6.32 Depth: 9.14
Language: English
The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. This book provides a broad overview of these efforts from SNCC's birth in 1960 until the beginning of its demise in the late 1960s and examines the communication tools that SNCC leaders and members used to organize, launch, and carry out their campaign to promote civil rights throughout the 1960s. It specifically explores how SNCC workers used public relations to support and promote their platforms and to build a grassroots community movement; and how the organization later rejected these strategies for a radical and isolated approach.

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