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Research in Consumer Behavior

Research in Consumer Behavior

Hardcover

Series: Research in Consumer Behavior, Book 10

General PsychologyGeneral SociologyZoology

ISBN10: 0762313048
ISBN13: 9780762313044
Publisher: Emerald Pub Ltd
Published: Jul 11 2006
Pages: 286
Weight: 1.19
Height: 1.00 Width: 6.08 Depth: 9.34
Language: English
Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

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General Sociology