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Reputationsmanagement: Online-Handel
Paperback
Series: Essentials
ManagementMarketingGeneral Political Science
ISBN13: 9783658089573
Publisher: Springer Nature
Published: May 8 2015
Pages: 42
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Anabel Ternès und Christopher Runge zeigen am Beispiel des Online-Handels, dass es sich auszahlt, in eine hohe Reputation zu investieren. Räumliche Grenzen existieren in Zeiten von Social Media nicht mehr. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen - ob sie nun der Wahrheit entsprechen oder nicht. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben - mit unabsehbaren Folgen. Gerade im Online-Handel ist es wichtig, stets den Überblick zu behalten, was das Netz über das eigene Unternehmen sagt. Negative Kundenbewertungen und schlechte Presse können zu Umsatzeinbu en führen und den Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen - mit einem professionellen Partner an der Seite, der strategisch vorausplant.
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