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Reputationsmanagement: Banken
Paperback
Series: Essentials
ManagementWriting InstructionGeneral Political Science
ISBN13: 9783658089016
Publisher: Springer Gabler
Published: May 5 2015
Pages: 42
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Anabel Ternès und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen - zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
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