Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Reputation Warfare: Contested Credibility in Online Platforms

Reputation Warfare: Contested Credibility in Online Platforms

Rosamond, Emily

Paperback

Series: Perc, Book 9

General Sociology

Publisher Price: $27.95

PREORDER - Expected ship date October 20, 2026

ISBN10: 1915983592
ISBN13: 9781915983596
Publisher: Goldsmiths Press
Published: Oct 20 2026
Pages: 256
Language: English
Social media and e-commerce sites quantify reputational qualities, such as credibility, trustworthiness, status, merit and esteem. Likes, upvotes, friend counts, share counts, reviews and ratings appear in real time, making reputations seem quantifiable, legible, interchangeable, interactive, and actionable. Platforms implement reputation measures to facilitate trust between buyers and sellers, renters and hosts, readers and posts, across highly dispersed, partly anonymous networks. Once, such measures seemed poised to smooth social and transactional frictions by standardizing social value measures. Why has this spectacularly failed? Why do platformed conflicts over reputation proliferate, scaling up to worldwide trashing spectacles and rapid-fire status gains and losses?

To understand online reputation's fractiousness, a new approach is needed, which analyses how platforms foment long-standing conflicts over reputational value. This book posits that online platforms produce the general opinion: the pervasive sense that it becomes possible to view others' reputations 'in general, ' beyond the bounds of specific social networks; that public discourse becomes broadly oriented toward reputation; and that such generalized expressions of reputation can directly produce financial rewards. However, despite its standardization and quantification, reputation is far too complex to ever be rendered 'in general.' Reputations have long expressed conflicts over the allocation of value to others, and the increasingly standardized display of online reputations only exacerbates this.

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