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Rechtliche Implikationen Profiling-Basierter Preispersonalisierung
Hardcover
Series: Munich Studies on Innovation and Competition, Book 20
ISBN13: 9783662674512
Publisher: Springer Nature
Published: Aug 8 2023
Pages: 317
Weight: 1.42
Height: 0.75 Width: 6.14 Depth: 9.21
Language: German
Dieses Open-Access-Buch untersucht, inwieweit Anbieter im Online-Vertrieb das technische Erkenntnisverfahren Profiling zum Zwecke der Preispersonalisierung einsetzen und welche rechtlichen Rahmenbedingungen dabei gelten. Preispersonalisierung liegt vor, wenn der Preis für ein Gut oder eine Dienstleistung an die Zahlungsbereitschaft des einzelnen Kunden angepasst wird. Dafür ist u.a. die zielgerichtete Verarbeitung personenbezogener Daten notwendig. Preispersonalisierung unterscheidet sich damit von dynamischen Preissetzungsmethoden, die blo er Ausdruck von Angebot und Nachfrage sind. Entgegen weitverbreiteter Einschätzung kommen personalisierte Preise (noch) äu erst selten vor: Technische und wettbewerbliche Hindernisse schränken den Handlungsspielraum der Anbieter ein. Hinzu kommt, dass die individuelle Zahlungsbereitschaft situationsabhängig und oftmals irrational ist. Auch der Betroffene kann sie nicht immer konkret beziffern.
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