Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Recent Presidents' Rhetorical Leadership Ethos

Recent Presidents' Rhetorical Leadership Ethos

Thomas, Adam L.

Paperback

General Political Science

ISBN10: 3384244729
ISBN13: 9783384244727
Publisher: Tredition Gmbh
Published: May 31 2024
Pages: 80
Weight: 0.25
Height: 0.19 Width: 5.83 Depth: 8.27
Language: English
This book delves deeply into the intricate interplay between leadership and ethos within the realm of presidential rhetoric. It introduces a novel terminology aimed at elucidating two fundamental applications of leadership ethos: accumulating and wielding. The former pertains to the deliberate cultivation and enhancement of leadership status as an independent objective, while the latter involves leveraging the established ethos of the presidency to achieve other persuasive goals. These conceptual frameworks serve as the cornerstone for a comprehensive analysis of presidential rhetoric, offering valuable insights into the strategies employed by leaders to shape public perception and effect change. The theoretical underpinnings of this approach trace back to venerable authorities such as Aristotle, while also incorporating more contemporary perspectives from scholars like David Zarefsky and Richard Neustadt, whose contributions have enriched the understanding of political communication, particularly within the U.S. context. Through meticulous examination and application of this accumulating/wielding dichotomy, the book scrutinizes speeches delivered by U.S. presidents spanning from the Reagan era to the Obama administration. By dissecting these rhetorical artifacts, it elucidates the nuanced ways in which leaders harness ethos to advance their agendas, navigate complex political landscapes, and connect with diverse audiences. In its culmination, the book offers practical recommendations for employing and integrating the established accumulating/wielding framework into the analysis and interpretation of presidential rhetoric. By providing scholars, practitioners, and enthusiasts alike with a robust analytical toolkit, it aims to deepen comprehension of the dynamic relationship between leadership, ethos, and persuasive discourse in the highest echelons of political power.

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