Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Radical Product Thinking: The New Mindset for Innovating Smarter

Radical Product Thinking: The New Mindset for Innovating Smarter

R. Dutt

Paperback

Business GeneralGeneral Antiques & Collectibles

Currently unavailable to order

ISBN10: 1523093315
ISBN13: 9781523093311
Publisher: Berrett Koehler Publ Inc
Published: Sep 28 2021
Pages: 216
Weight: 0.65
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English
Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.

In the last decade, we've learned to harness the power of iteration to innovate faster--we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up.

When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch product diseases that often kill innovation.

Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory.

This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.

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