Design and advertising. Computer techologies

The book outlines the basic theoretical information necessary for competent construction drawing design composition and other issues related to the practical creative activities. Design theory is presented the following topics: types of emotional perception of light and color in design, art style, technical aesthetics and ergonomics, forming and composition issues, fonts, advertising. Provides an overview of software and computer hardware, the method of studying the fundamentals dizaynana base package CorelDRAW. Analysis of test cases and practical exercises provide a good absorption of the material. The book is intended for a wide range of users: students and teachers of higher and secondary educational institutions, designers, professional designers who want to use modern computer technology in creative work.