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Ribbon Culture: Charity, Compassion and Public Awareness

Ribbon Culture: Charity, Compassion and Public Awareness

Paperback

General ReferenceGeneral SociologyPoverty & Social Work

ISBN10: 1349361607
ISBN13: 9781349361601
Publisher: Springer Nature
Published: Jan 17 2008
Pages: 190
Weight: 0.53
Height: 0.43 Width: 5.50 Depth: 8.50
Language: English
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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General Sociology