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Rethinking the Media Audience: The New Agenda

Rethinking the Media Audience: The New Agenda

Paperback

General ReferenceGeneral Sociology

ISBN10: 0761950710
ISBN13: 9780761950714
Publisher: Sage Publications Ltd
Published: Oct 19 1999
Pages: 224
Weight: 0.85
Height: 0.57 Width: 6.24 Depth: 9.34
Language: English
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

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General Sociology