Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Research Methods for Business and Management: A Practical Guide to SPSS, PROCESS Macro, ATLAS.ti, and AMOS

Research Methods for Business and Management: A Practical Guide to SPSS, PROCESS Macro, ATLAS.ti, and AMOS

Gürbüz, Sait
Ding, Ning
Bakker, Arnold

Hardcover

ManagementGeneral Sociology

ISBN10: 1041110448
ISBN13: 9781041110446
Publisher: Routledge
Published: Mar 31 2026
Pages: 440
Weight: 2.01
Height: 1.00 Width: 6.69 Depth: 9.61
Language: English

Research Methods for Business and Management offers a comprehensive and practical guide to business and management research, combining theoretical foundations with step-by-step, hands-on instruction.

It covers the full research process--from design to advanced data analysis--while integrating widely used software tools such as IBM SPSS, PROCESS Macro, AMOS, and ATLAS.ti to support both academic and applied research. Designed to bridge theory and practice, the book guides readers through formulating research problems, designing studies, and analyzing qualitative and quantitative data. It features dedicated chapters on advanced techniques such as mediation, moderation, factor analysis, and structural equation modeling. Ethical guidance on the use of generative artificial intelligence (AI) is also included. Each chapter offers clear learning outcomes, real-world examples, practical exercises, and access to datasets and instructor resources via a companion website.

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