The Relative Merit Of Advertisements: A Psychological And Statistical Study (1911)
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ISBN10: 1166573591
ISBN13: 9781166573591
Publisher: Kessinger Pub Llc
Published: Sep 10 2010
Pages: 106
Weight: 0.43
Height: 0.22 Width: 7.50 Depth: 9.25
Language: English
ISBN13: 9781166573591
Publisher: Kessinger Pub Llc
Published: Sep 10 2010
Pages: 106
Weight: 0.43
Height: 0.22 Width: 7.50 Depth: 9.25
Language: English
The Relative Merit Of Advertisements: A Psychological And Statistical Study is a book written by Edward Kellogg Strong in 1911. The book is an in-depth analysis of the effectiveness of different types of advertisements from a psychological and statistical perspective. Strong examines various factors that influence the success of advertisements, such as the use of images, the wording of headlines, and the placement of ads in different media. He also explores the impact of different types of appeals, such as emotional appeals and appeals to reason, and how they affect consumer behavior. The book is based on extensive research and includes numerous case studies and examples to illustrate its findings. Overall, The Relative Merit Of Advertisements is a valuable resource for anyone interested in the psychology of advertising and the factors that influence consumer behavior.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
2 different editions
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The Relative Merit Of Advertisements: A Psychological And Statistical Study (1911)
Strong, Edward Kellogg
Paperback
$27.44
The Relative Merit Of Advertisements: A Psychological And Statistical Study (1911)
Strong, Edward Kellogg
Hardcover
$46.19
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