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Relational Political Marketing in Party-Centred Democracies: Because We Deserve It
Paperback
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ISBN10: 1138117188
ISBN13: 9781138117181
Publisher: Routledge
Published: May 24 2017
Pages: 240
Weight: 0.76
Height: 0.51 Width: 6.14 Depth: 9.21
Language: English
ISBN13: 9781138117181
Publisher: Routledge
Published: May 24 2017
Pages: 240
Weight: 0.76
Height: 0.51 Width: 6.14 Depth: 9.21
Language: English
This book offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and the rapidly expanding field of political marketing. Offering a re-conceptualisation of the political spheres in terms of 'markets', which addresses the theoretical inadequacies of prior research, this book examines some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties.
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