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Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala
Hardcover
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ISBN10: 0520290968
ISBN13: 9780520290969
Publisher: Univ Of California Pr
Published: Oct 11 2016
Pages: 328
Weight: 1.36
Height: 0.88 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9780520290969
Publisher: Univ Of California Pr
Published: Oct 11 2016
Pages: 328
Weight: 1.36
Height: 0.88 Width: 6.00 Depth: 9.00
Language: English
Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand piracy. In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.
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Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala
Thomas, Kedron
Paperback
$29.95
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