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Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+
Hardcover
Series: Routledge Research in Cultural and Media Studies
MarketingTelevisionGeneral Sociology
ISBN13: 9781032422350
Publisher: Routledge
Published: Apr 7 2023
Pages: 140
Weight: 0.86
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.
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